David SpreckmanChief Marketing Officer
Mr. Spreckman oversees all aspects of the organization's marketing, creative, and brand communications across all business units. He and his team are responsible for connecting Verano products, services, and experiences with consumers to build brand equity while driving demand and retention across all channels.
Mr. Spreckman leads ongoing efforts at Verano to develop and refine its CPG brand portfolio, in order to expand distribution and adoption of its product catalogue across its operating footprint, while scaling a sustainable marketing platform for its retail business aimed at educating and empowering consumers at every stage in their journey from discovery to purchase.
In his previous role with Verano, he served as vice president of marketing and corporate communications. In addition to leading the company's retail marketing arm, he was responsible for authoring Verano's external communications and leading media engagement during its go-public phase in 2021. Today, as the company continues to deliver on its growth strategy, he oversees brand integration and consolidation across the portfolio to optimize brand performance and commercial efficiency.
Before joining Verano in June 2019, Mr. Spreckman held several roles in the advertising business as a leader of brand and creative strategy on the agency side. His responsibilities included driving market differentiation, consumer engagement, revenue growth and market-share capture for a diverse roster of B2B and B2C clientele that included legacy brands Philips Norelco, Solo Cup, STARZ Entertainment, Nissan, and TransUnion, as well as early-stage start-ups, offshoots, and niche products.
Mr. Spreckman graduated from Indiana University with a bachelor's degree in journalism, public relations and Spanish.