Three Causes. One Commitment.
Verano is launching three new charitable partnerships, pairing our hero brands with organizations doing real work in conservation, equity, and community health.
Swift Lifts & The Conservation Alliance
Swift Lifts gladly backs The Conservation Alliance in their goal to protect the wild spaces that bring us together. By helping fund conservation initiatives across North America, we’re investing in a future built on access, preservation, and exploration.
The Conservation Alliance unites companies across various categories to channel the collective power for environmental protection, preserving the land and water for generations to come. The combination of top-down corporate advocacy and bottom-up grassroots action create resilient, measurable solutions.
From the front porch to the forest, Swift Lifts are best enjoyed outdoors. Our partnership with The Conversation Alliance felt like a natural fit – promoting the wellbeing of communities, local economies, and the planet alike.
Savvy & Last Prisoner Project
Savvy is proud to support Last Prisoner Project and their mission to help free and rebuild the lives of individuals impacted by cannabis incarceration. Together, we’re advocating for restorative justice, second chances, and a more equitable future for the cannabis industry.
Last Prisoner Project works to repair the harm from criminal injustice and reimagine drug policy. The organization fights to right these wrongs by providing legal intervention, championing policy change, and supporting constituents that have been negatively affected by the War on Drugs.
As a brand created for the authentic and unafraid of change, Savvy works against fear-led messaging and promotes the decriminalization of our industry – making Last Prisoner Project a meaningful and well-aligned partnership.
The Essence & Imerman Angels
The Essence is proudly partnering with Imerman Angels, a nonprofit dedicated to connecting those impacted by cancer with Mentor Angels who’ve walked a similar path. With intentionally matched peer-to-peer support, Imerman Angels provides comfort and support to cancer fighters, survivors, previvors, and caregivers.
Each match is hand-selected by a real person and carefully chosen with age, gender, cancer type and experience so that each person knows that they’re connecting with someone who truly understands what they’re going through. The empathetic and nurturing environment makes space for each person to seek support, find community, and share their story.
The Essence values cultivating authenticity and connection, so we confidently support Imerman Angels and their initiative to ensure no one should face cancer alone.
Want to learn more? Check out each organization and connect with their mission below: