In a volatile, uncertain world with closely guarded gates and decades of fear-led messaging telling us no, Verano remains dedicated to the ambitious exploration and evangelization of YES. We’ve captured the enthusiastic rebellion of the cannabis space, felt by anyone who has ever dared to be shame-free and uncompromisingly themselves in the face of resistance.
“We Say Yes” is a visual echo of Verano’s rallying cry: Yes, all are welcome here. Yes, legal relief is available. Yes, there is a strain that can soothe you, delight you, elevate you… and yes, our product really IS that good. Yes, we can make this industry work for all of us.
By deliberately stepping aside from what’s expected, we can continue to lean into what’s authentic, follow our curiosity, and say yes to our true selves. Together, let’s reject the notion of impossible and say yes to decriminalizing and democratizing cannabis for all. After all, there’s a big, wonderful world out there for you—on that, and only that, we actually agree with the naysayers.
Say yes to your life, and when it comes to cannabis… watch our new video for inspiration.